approach. Stop going anywhere, you know.

I think there will be more McLuhans in the future. 
The reason I am saying this is because the power 
of the alphabet to constrict us in a specific way of 
thinking has been enormous and has conditioned 
our rational mind in a very powerful way. McLuhan 
was somebody who was born into an alphabetic 
mode very strongly. His mother read to him, every 
day, some part of English literature. He himself 
read from the OED, the Oxford English Dictionary, 
every day, at least the definition of three words. 
That could be several Bible-page small-print 
columns of very very complex information. So he